In the Media
UNL Extension Intern Kristen Fellhoelter with Extension Educator Jana Schwartz join Kevin Mooney on KNEB's News Extra program Wednesday morning.
"Through effective teamwork, Kristen Fellhoelter, senior marketing major from Bridgeport, Nebraska, and her team won first place....
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'My team was amazing because we all had different things we did best. I led the strategizing, helping create the idea and guide it. One focused on graphic design. Another majored in communications, so she led the discussion of communicating the idea. It was really cool to see how our talents played off each other and melded together,' Fellhoelter said."
"Each spring, the Target Case Competition gives Nebraska Business students the chance to put themselves in the executive management chair and present a strategic business plan to Target managers with the goal of improving customer experience at their stores. This year five student teams worked to improve online strategies and blend them with the brick-and-mortar store experience...
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Second Place Team ($1,000 in Target Gift Cards) included:
Kristen Fellhoelter, junior marketing major from Bridgeport, Nebraska
Jack Fortner, sophomore finance major from Elkhorn, Nebraska
Jess Nguyen, junior marketing major from Omaha, Nebraska
Megan Tam, senior marketing major from Kuala Lumpur, Malaysia
"We're heading into a world that is globally connected, more so than any other generations. And Universities and higher education institutions need to notice that, and acknowledge it and give us as the students those skills sets that we are going to need in order to work in a globally connected world." - Fellhoelter